309 – AWS Marketplace Co-Sell: 3 Moves Partners Must Make in 2026
Ultimate Partner®

309 – AWS Marketplace Co-Sell: 3 Moves Partners Must Make in 2026

B2Upper-intermediateAugust 23, 202631 min

Don’t miss the marketplace revolution! Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ In this episode of the Ultimate Partner Podcast, Vince Menzione sits down with AWS Marketplace leaders George Maroulakos and Arif Razvi to uncover the rapidly shifting ecosystem of technology procurement and partner transformation. They dive deep into the evolution of buyer experiences, the critical necessity of executive alignment, and how agentic AI is redefining software discovery and consumption. If you want to accelerate deal velocity and ensure your business isn’t left behi...

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From my perspective, think about marketplaces as a why not, as opposed to a why. You can feel it happening. The ecosystem is shifting beneath us. The way hyperscalers are partnering, how AI is remaking the channel, and what it means to win in 2026. Welcome to the Ultimate Partner Podcast. I'm Vince Menzione, your host, and each week I sit

0:23

down with leaders at the intersection of technology, partnerships, and outcomes. The The voice is shaping how ecosystems actually work. We talk about what's real, what's changing, and what it takes to lead in this era

0:37

where the Partner Channel isn't just part of the strategy, it is the strategy. Because being in the room changes everything. Let's start.

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