314 – The Brutal Truth: Why Most MSPs Leave Microsoft Money on the Table
Ultimate Partner®

314 – The Brutal Truth: Why Most MSPs Leave Microsoft Money on the Table

B2Upper-intermediateSeptember 28, 202626 min
  • Interview
  • Business & money

Stop Begging Microsoft for Leads: The Proven Playbook Top MSPs Actually Use Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ In this insightful episode, Vince Menzione sits down with Chuck Kiessling of Partner Development Group (PDG), Tahmid Ahmed of Lenovo, and Paul Freeman of Pulse One to decode the complexities of the Microsoft partner ecosystem. The panel explores the transition of traditional MSPs into technology integration companies, the importance of operationalizing your Microsoft practice across all internal departments, and the critical need to adapt...

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You can feel it happening.

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The way hyperscalers are partnering, how AI is remaking the channel, and what it means to win in 2026.

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0:00

You know, when generative AI came out a couple of years ago, we kind of saw the writing on the wall. Like, this is the direction we have to get ready for. You can feel it happening. The ecosystem is shifting beneath us.

0:12

The way hyperscalers are partnering, how AI is remaking the channel, and what it means to win in 2026. Welcome to the Ultimate Partner Podcast. I'm Vince Menzione, your host. and each week I sit down with leaders at the intersection of technology, partnerships, and outcomes.

0:30

The voice is shaping how ecosystems actually work. We talk about what's real, what's changing, and what it takes to lead in this era, where the Partner Channel isn't just part of the strategy, it is the strategy. Because being in the room changes everything.

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