315 – Stop Losing Deals: How to Make Your Software Visible to AI Agents
Ultimate Partner®

315 – Stop Losing Deals: How to Make Your Software Visible to AI Agents

B2Upper-intermediateOctober 6, 202619 min
  • Business & money

Will AI buy your software next? Subscribe to our Newsletter:https://theultimatepartner.com/ebook-subscribe/ Check Out UPX:https://theultimatepartner.com/experience/ In this discussion, Vinod Nair and Michael Levy explore how product-led growth (PLG) and agentic AI are fundamentally reshaping the AWS Marketplace. They detail why relying on traditional sales-led motions is becoming obsolete as AI agents increasingly take over software discovery and procurement. The conversation provides actionable insights on auditing API strategies, adopting outcome-based commercial models, and removing setup friction to capture the growing wave of machine-driven B2B buying. https://youtu.be...

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Agents don't care about that, right? It's about the technical availability.

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Humans, for the most part, care about brand and brand identity and all of that. Agents don't care about that, right? It's about the technical availability. It's about the structured metadata. It's about evaluating whether it's the right tool to accomplish that task. You can feel it happening.

0:16

The ecosystem is shifting beneath us. The way hyperscalers are partnering, how AI is remaking the channel, and what it means to win in 2026. Welcome to the Ultimate Partner Podcast. I'm Vince Menzione, your host, and each week I sit down with leaders at the intersection of technology, partnerships, and outcomes.

0:36

The voice is shaping how ecosystems actually work. We talk about what's real, what's changing, and what it takes to lead in this era, where the Partner Channel isn't just part of the strategy, it is the strategy. Because being in the room changes everything. Let's start. All right, thank you.

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