316 – The Death of Traditional Advertising: Secrets to Winning Trust With AI
Ultimate Partner®

316 – The Death of Traditional Advertising: Secrets to Winning Trust With AI

B2Upper-intermediateOctober 12, 202636 min

The end of advertising is here. Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ In this insightful discussion, AshleighVogstad and Leigh Ann Campbell dive into the fundamental shift from an attention economy to a trust economy driven by artificial intelligence. They explore how the sunsetting of traditional advertising forces go-to-market leaders to pivot towards product creation, humanized storytelling, and outcome-based hyperscaler partnerships. https://youtu.be/qeV3wgnnr7Q YOUTUBE LINK: https://youtu.be/qeV3wgnnr7Q Key Takeaways The...

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Welcome to the Ultimate Partner Podcast. I'm Vince Menzione, your host, and each week I

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The voice is shaping how ecosystems actually work.

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I still think it's early days, right? To say that a sales person is going to rely 100% on AI to pop up who they're going to work with, I think we're not quite there yet. You can feel it happening. The ecosystem is shifting beneath us. The way hyperscalers are partnering, how AI is remaking the channel, and what it means to win in 2026.

0:22

Welcome to the Ultimate Partner Podcast. I'm Vince Menzione, your host, and each week I sit down with leaders at the intersection of technology, partnerships and outcomes. The voice is shaping how ecosystems actually work. We talk about what's real, what's changing, and what it takes to lead in this era, where

0:42

the Partner Channel isn't just part of the strategy, it is the strategy. Because being in the room changes everything. Let's start. welcome to the stage, transcends Ashley Vokstad. Hello, ultimate partner. Come in, take a seat.

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