306 – Why Your AWS Marketplace Strategy Could Become a Single Point of Failure
Ultimate Partner®

306 – Why Your AWS Marketplace Strategy Could Become a Single Point of Failure

B2Upper-intermediateAugust 1, 202630 min

Don’t get left behind on AWS! Don’t get left behind on AWS! Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ In this episode, we go deep inside the AWS Marketplace with Louise Strandoo, who spent nearly a decade building AWS’s marketplace business from the ground up and now leads partner development for AWS’s data, analytics, and storage practice. Louise unpacks COST, the six-pillar framework her team built by studying what actually separates hypergrowth startups and billion-dollar sellers from partners...

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a complexity to the deal. They're like, why would AWS want to be involved?

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Salespeople, rightly so, they don't want to introduce something that's going to add a complexity to the deal. They're like, why would AWS want to be involved? You can feel it happening. The ecosystem is shifting beneath us. The way hyperscalers are partnering, how AI is remaking the channel, and what it means to win in 2026. Welcome to

0:23

the Ultimate Partner Podcast. I'm Vince Menzion, your host, and each week I sit down with leaders at the intersection of technology, partnerships, and outcomes. The voice is shaping how ecosystems actually work. We talk about what's real, what's changing,

0:39

and what it takes to lead in this era where the partner channel isn't just part of the strategy, it is the strategy. Because being in the room changes everything.

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