305 – The Hidden $20 Billion Microsoft SMB Secret Every MSP Desperately Needs Now
Ultimate Partner®

305 – The Hidden $20 Billion Microsoft SMB Secret Every MSP Desperately Needs Now

B2Upper-intermediateJuly 26, 202629 min
  • Interview

Don’t miss this massive SMB partner shift! Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ In this pivotal episode, we sit down with Jose Gomez Cueto, Microsoft’s SMB leader for the Americas, to uncover the monumental shifts happening within the partner ecosystem and the $20 billion cloud opportunity currently on the table. The discussion dives deep into Microsoft’s commitment to the CSP channel, the explosion of AI agents, and why shifting from traditional headcount growth to outcome-based results is critical for survival. From navigating the co...

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And if I might say something that is controversial a bit Vince, to be quite honest,

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You can feel it happening. The ecosystem is shifting beneath us. The way hyperscalers are

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0:00

And if I might say something that is controversial a bit Vince, to be quite honest, by definition, a marketplace is eliminating intermediaries. You can feel it happening. The ecosystem is shifting beneath us. The way hyperscalers are partnering, how AI is remaking the channel, and what it means to win in 2026. Welcome to

0:23

the Ultimate Partner Podcast. I'm Vince Menzion, your host. And each week I sit down with leaders at the intersection of technology, partnerships, and outcomes. The voice is shaping how ecosystems actually work. We talk about what's real, what's changing, and what it takes to lead in this era

0:41

where the partner channel isn't just part of the strategy, it is the strategy. Because being in the room changes everything. Let's start. I am absolutely thrilled for our next guest.

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