Why Everyone's Reading Clothing Labels Again
The Business of Fashion Podcast

Why Everyone's Reading Clothing Labels Again

B1IntermediateJuly 29, 202630 min

Fabric content used to be a niche sustainability conversation. Now it's a mainstream health one, driven by the same scrutiny shoppers already apply to what they eat and put on their skin — searches for "natural fibre" are up over 100 percent in five years, and searches for "what is viscose?" have climbed roughly 5,000 percent in the US over the same period. Gap found out just how fast that shift can turn into backlash when its nostalgic Zac Posen knit drop — 80 percent polyester, 20 percent elastane — drew comparisons to fast fashion within days of launch, despite carrying a premium, above-$100 price tag. ...

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Introducing Meta Glasses. You have questions, they've got answers. Hey Meta, what's the capital of Peru? Lima.

0:09

How do you say, where's the restroom, in Spanish? ¿Dónde está el baño? Hey Meta, is a hot dog a sandwich? Technically, no. Spiritually, yes.

0:20

Hey Meta, what should I do with my life? That's one of life's biggest questions. What do you think? Ask anything with the new Meta Glasses.

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