Ask Imran Anything: Vanity Metrics, Creativity and Commerce, Gucci’s Future
The Business of Fashion Podcast

Ask Imran Anything: Vanity Metrics, Creativity and Commerce, Gucci’s Future

B2Upper-intermediateOctober 16, 202632 min
  • Interview
  • Business & money

This week, by popular demand, we are back for the third installment of Ask Me Anything, where listeners from around the world send in their most pressing questions about what is happening in the fashion business. This time, the conversation jumps off from the latest season of shows, specifically what’s actually happening at Gucci, whether metrics like Earned Media Value (EMV) and Media Impact Value (MIV) are worth anything at all, how brands can strike the right balance between creativity and commerce, and where human judgement still remains integral, even as AI becomes part of ev...

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This time, the conversation starts with what happened in the latest round

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0:00

Hi, this is Imran Ahmed, founder and CEO of the Business of Fashion. Welcome to the BOF podcast. It's Friday, October 16th. This week by popular demand, we are back for the third installment of Ask

0:17

Me Anything, where listeners from around the world send in their most pressing questions about what is happening in the fashion business today. This time, the conversation starts with what happened in the latest round of fashion shows, specifically what's going on at Gucci, whether metrics like earned media

0:35

value are worth anything at all, how brands can strike the right balance between creativity and commerce, and where human judgment still remains integral, even as AI becomes part of our everyday work. Thank you to everyone who sent in your questions.

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