The Verdict on Luxury Fashion’s Designer Reset
The Business of Fashion Podcast

The Verdict on Luxury Fashion’s Designer Reset

B2Upper-intermediateOctober 7, 202636 min
  • Business & money

Fashion's biggest wave of creative-director musical chairs is now a year or so in, and the early read is starting to emerge. Over a dozen major houses have brought in new leadership, and while the broader luxury market is still sluggish, the areas designers can actually move — product, image, storytelling — are showing real signs of life. On a global scale, Chanel is seeing an immediate commercial payoff under Matthieu Blazy, Gucci looks to be stabilising under Demna, and at Dior, Jonathan Anderson's vision is starting to take shape. In this episode, senior correspondent Sheena Butler-Young is join...

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most popular BOF professional stories with the correspondence who created them. I'm

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Hello and welcome to the Debris from the Business of Fashion where each week we delve into our most popular BOF professional stories with the correspondence who created them. I'm Senior Correspondent Sheena Butler Young. Luxury Fashion has been playing an extraordinary game of creative director musical chairs,

0:29

with more than a dozen major fashion houses bringing in new creative directors. A year or so into many of those resets, we're starting to get a clearer picture of what's working and who still has something to prove. The luxury market itself remains sluggish, but when it comes to the things designers

0:44

can more directly influence, like product, image, and storytelling, there are signs of progress. Chanel has seen an immediate response to Matthew Blasey. Gucci appears to be finding its footing under Demna, while at Dior, Jonathan Anderson's

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