Who's Winning Beauty's H1 Reckoning
The Business of Fashion Podcast

Who's Winning Beauty's H1 Reckoning

B2Upper-intermediateSeptember 2, 202627 min

Beauty has long been one of the industry’s most reliable growth engines — fragrance boomed post-pandemic, prestige beauty held up better than other categories, and value-driven brands like e.l.f. proved that sharp pricing and marketing could keep consumers spending. But a slowdown that began last year and has only become more pronounced since has challenged that thinking. In this episode, senior correspondent Sheena Butler-Young is joined by BoF senior beauty correspondent Daniela Morosini to unpack the first half's earnings across the beauty conglomerates — from Estée Lauder and Shiseido to L'Oréal, Beiersdorf and E.l.f. —...

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in certain pockets.

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So today, we're taking a look at what these earnings can tell us about the state of the

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  • 82% of the words are B1 or easier.
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0:00

Hello and welcome to the Debris from the Business of Fashion where each week we delve into our most popular BOF professional stories with the correspondents who created them. I'm Senior Correspondent Sheena Butler-Young. Beauty has been one of fashion and luxury's most reliable growth stories in recent years.

0:28

Since boomed post-pandemic, Prestige Beauty held up better than many categories and fast-growing consumer brands like ELF seem to prove that sharp pricing and marketing could keep customers spending. Last year, an almost inevitable slowdown took hold, even as there were signals of optimism

0:43

in certain pockets. But the latest earnings season suggests beauty's growth is becoming more uneven. So today, we're taking a look at what these earnings can tell us about the state of the beauty category in the first half of the year.

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