The Influencer Follower-Count Era Is Ending
The Business of Fashion Podcast

The Influencer Follower-Count Era Is Ending

B1IntermediateAugust 19, 202623 min

For years, follower count was the clearest shorthand for a creator's value — more followers meant more reach, more brand deals, more money. But social media doesn't work that way anymore. TikTok's For You page, Instagram's suggested posts and other algorithmically curated feeds mean creators can reach huge audiences without those people ever following them. At the same time, affiliate marketing platforms like LTK and ShopMy are giving brands a much clearer picture of who actually drives sales, with smaller creators often outperforming bigger names. In this episode, senior correspondent Sheena Butler-Young talks to BoF US Editor Dia...

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Introducing Metta Glasses. You have questions, they've got answers. Hey, Metta, what's the capital of Peru? Lima. How do you say, where's the restroom in Spanish? Don de Estalvano.

0:14

Hey, Metta, is a hot dog a sandwich? Technically, no. Spiritually, yes. Hey, Metta, what should I do with my life? That's one of life's biggest questions.

0:25

What do you think? Ask anything with the new Metta Glasses. Hello and welcome to the Debris from the Business of Fashion where each week we delve into our most popular BOF professional stories with the correspondents who created them.

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