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Feed Me's Emily Sundberg on How Fashion Underestimates Its Customers
- Interview
- Business & money
Every weekday morning, a certain slice of New York opens the same e-mail. Lawyers, bankers, editors, restaurateurs: some of the city's most plugged-in people read Feed Me, the daily newsletter written by Emily Sundberg. In a few short years, Sundberg has turned a newsletter she started at her desk into one of the most talked-about new media publications in New York. She has built it herself, with a paywall from day one and no outside investors. Feed Me now includes contributing columnists, reader events, merchandise and a podcast. Her readers are exactly the...
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B2 · Upper-intermediate
Comfortable if you already follow TV news
- 81% of the words are B1 or easier.
- 166 words a minute: natural, fairly fast speech.
- 204 harder words (B2 and up) in the whole episode.
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It's called Feed Me, and it's written by Emily Sundberg.
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of the most talked about new media publications in New York.
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Is this episode right for you?
B2 · Upper-intermediate
Comfortable if you already follow TV news
- 81% of the words are B1 or easier.
- 166 words a minute: natural, fairly fast speech.
- 204 harder words (B2 and up) in the whole episode.
Transcript
The opening of the episode. The whole transcript is in the player.
harder words (B2+)
Hi, this is Imran Ahmed, founder and CEO of the Business of Fashion. Welcome to the BOF podcast. It's Friday, September 25th. Every weekday morning, a certain slice of New York opens the same email.
They are lawyers, bankers, editors, restaurateurs, the city's most plugged in people. It's called Feed Me, and it's written by Emily Sundberg. In a few short years, Emily has turned a newsletter she started at her desk into one of the most talked about new media publications in New York.
She built it all herself with a paywall from day one with no outside investors. Her readers are exactly the people fashion brands are trying hardest to reach. Smart, skeptical, and very aware of how they're being marketed to. And that makes Emily one of the sharpest outside observers of our industry today.
That was the opening. The rest of the episode (61 min) is in the player: every word clickable, with translation, saved words and flashcards.
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