FlexiLingo
Nobody Saved Their Way to Success: Why Revenue Growth Is the Real Turnaround Strategy
- One speaker
- Business & money
In his Wisdom From The Patio video series, Kongusto President and founder Joel Ciniero explains why leaders who focus on trimming expenses may be overlooking the one lever that actually moves a business forward. When a company is struggling, the first instinct is often to open the P&L and start cutting. But according to Joel Ciniero, that instinct has a limit, and he saw it firsthand while working in mergers and acquisitions. When you take over a troubled company, Ciniero explains, some costs simply can’t be cut. “You can save money by getting rid...
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Is this episode right for you?
B2 · Upper-intermediate
Comfortable if you already follow TV news
- 83% of the words are B1 or easier.
- 158 words a minute: a natural pace.
- 5 harder words (B2 and up) in the whole episode.
Transcript
The opening of the episode. The whole transcript is in the player.
harder words (B2+)
As I was involved in it, it struck me that when you took over a troubled company, you can't reduce certain costs. For example, you could save money by getting rid of your telephone system, but you can't run a business.
You could save money by not buying desks, but you'd have nowhere for people to sit. So there's compression costs. I just can't save any more money. How will I save this company?
And the answer is, through revenue growth, just simply sell more of your product where you hopefully have some profit margin built in. And so I see CEOs in particular or operators of businesses, they're combing through their P&L.
That was the opening. The rest of the episode is in the player: every word clickable, with translation, saved words and flashcards.
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