Your Outsourcing Partner Should Beat What You Do at Home
Telecom Reseller / Technology Reseller News

Your Outsourcing Partner Should Beat What You Do at Home

B2Upper-intermediateOctober 20, 2026
  • Business & money

In his Wisdom From The Patio video series, Kongusto founder and President Joel Ciniero argues that companies that treat outsourcing as a cost play are setting the wrong expectation from day one. Say the word “outsourcing” to most business owners, and the first thoughts are usually cheap and low quality. According to Joel Ciniero, that assumption shapes how many companies move forward, and it’s where the trouble begins. At first, Ciniero says, the approach seems to work. “It works fine until you stand up and the full weight of your scaling, your product, your customer...

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Sentence 7 of 8 · 0:38

companies we should not outsource for kind of the average thing. We should outsource for excellence.

performing that same service at home. Not just cheaper.

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B2

B2 · Upper-intermediate

Comfortable if you already follow TV news

A1 13%A2 50%B1 13%B2 25%C1 0%
  • 75% of the words are B1 or easier.
  • 149 words a minute: a natural pace.
  • 1 harder words (B2 and up) in the whole episode.

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0:00

Companies generally think I say outsourcing, they think cheap. I say outsourcing, they think low-quality and they move forward into outsourcing that way. It works fine until you stand up and the full weight of your scaling, your product, your customers all come to bear on your shoulder and then you start to feel the claws digging into your shoulders and into your

0:26

hips and you realize it wasn't as easy a lift as I thought it was going to be. But as companies we should not outsource for kind of the average thing. We should outsource for excellence. We should have an expectation of our outsourcing partners that they can perform better than we're performing that same service at home. Not just cheaper.

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