FlexiLingo
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators
Rebranding at Corewell Health: Survey Says... Success!
December 31, 2025
In this episode, we explore how Corewell Health successfully rebranded following the merger of Spectrum Health and Beaumont, transforming every branded asset across 21 hospitals and 300+ outpatient locations. Angela Gusse and Jon Levy share strategies, lessons learned, and practical tools for navigating large-scale brand transitions in complex health care environments.
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