Essentials of Measuring Marketing Campaign Effectiveness and ROI in Health Care
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

Essentials of Measuring Marketing Campaign Effectiveness and ROI in Health Care

B2Upper-intermediateAugust 7, 202621 min

In this episode, experts from Johns Hopkins Medicine break down the essentials of measuring campaign effectiveness and ROI, from connecting marketing leads to patient conversions through HIPAA-compliant data strategies to building dashboards that tell a compelling performance story. Tune in for practical guidance on campaign setup, data modeling, and analytics frameworks that help prove marketing’s contribution to patient growth, appointments, and revenue.

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you know what we're going to be talking about? That's right. We're going to be talking dashboards,

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Executive Director of Marketing Insights and Analytics, and Apoorva Gupta, Senior Digital

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0:00

The following ShishMed podcast is a production of DrPodcasting.com. On this edition of the ShishMed podcast, we're talking about how healthcare marketing teams can better measure campaign effectiveness and ROI. Isn't it something we all want? Yes, it is. So you know what we're going to be talking about? That's right. We're going to be talking dashboards,

0:19

data transformation, data modeling, and how to set up your campaigns for success with Jason Miller, Executive Director of Marketing Insights and Analytics, and Apoorva Gupta, Senior Digital Marketing Analyst, both from Johns Hopkins Medicine. It's all coming up on this Shishmed Connections preview. That's right. Right? No. This is the Shishmed Podcast, Rapid Insights for

0:46

healthcare strategy professionals in planning, business development, marketing communications, and public relations. I'm your host, Bill Klaparoth. Jason and Aporva, welcome. Thank you, Bill. Thank you so much for having us. Thank you, Bill.

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