Resilience in Real Time: Navigating Crisis Communications During Hurricane Helene
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

Resilience in Real Time: Navigating Crisis Communications During Hurricane Helene

B2Upper-intermediateAugust 13, 202617 min

How do you lead communications when an emergency is unfolding by the minute and the stakes couldn't be higher? In this episode, Molly Luton, Chief Strategic Communications Officer for Ballad Health, shares firsthand lessons from Hurricane Helene, revealing how her team navigated catastrophic flooding, supported leaders and staff, and delivered transparent communication during a rapidly evolving crisis. Gain practical strategies for building trust, coordinating community messaging, and maintaining resilience when facing some of the most challenging moments in health care communications.

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On this edition of the Shishmed podcast, we're talking about resilience in real time

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The following Shishmed podcast is a production of DrPodcasting.com. On this edition of the Shishmed podcast, we're talking about resilience in real time and what it takes to lead communications during a true crisis. Here's the story. On September 27, 2024, Hurricane Helene brought unprecedented flooding across the

0:20

Ballot Health Service area, devastating rural communities in northeast Tennessee, Southwest Virginia and Western North Carolina. We're going to talk about real-time crisis communications in the midst of a full-scale emergency where conditions are changing by the minute in this Shishmed Connections preview. Joining us is Molly Luton, Chief Strategic

0:42

Communications Officer at Ballad Health. It's all coming up on the Shishmed Podcast, right? No. This is the Shishmed Podcast, rapid insights for healthcare strategy professionals and planning, business development, marketing, communications, and public relations. I'm your host, Bill Claproth. Molly, welcome. Well, thank you so much for having me. I'm

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