Getting Started: Building an AI-Ready Mindset and Strategy
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

Getting Started: Building an AI-Ready Mindset and Strategy

B1IntermediateJuly 17, 2026
  • Interview

Most health care marketing teams aren't starting from zero. They're already experimenting with AI. The challenge is moving from "AI when I think of it" to "AI first." Lacey Reichwald, Director of Marketing at Aha Media Group, will discuss how marketing, digital, and strategy leaders can better understand where they are on the AI adoption curve, where their peers are, and how to build the internal conditions for intentional, scalable AI use. She discusses what AI actually is and isn't, how to benchmark your team's readiness against real industry data, and how to identify and prioritize the right pilot...

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The following ShishMed podcast is a production of DrPodcasting.com. On this edition of the ShishMed podcast, we're talking about how healthcare marketing teams can move from occasional AI use to a more intentional AI-first strategy. Joining me is Lacey Reichwald, Director of Marketing at AHA Media Group.

0:21

Lacey is presenting a session and a six-session course offered by ShishMed called AI's Impact on the Future of Healthcare Digital Strategy. So let's talk with Lacey and get more information on her session coming up, right? No. This is the ShishMed Podcast, Rapid Insights for healthcare strategy professionals in planning, business development, marketing,

0:48

communications, and public relations. I'm your host, Bill Klaproth. Lacey, welcome. Thank you. I'm excited to talk to you again. Yeah, it's always great to have you on the podcast. So thank you, Lacey.

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