From Insights to Impact: Transforming Health Care Marketing with CDPs for Enhanced ROI
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

From Insights to Impact: Transforming Health Care Marketing with CDPs for Enhanced ROI

December 5, 2025

This episode dives into how Customer Data Platforms (CDPs) are reshaping health care marketing. Join Ryan Younger of Virtua Health and Craig Blake from Amsive as they unpack strategies for boosting ROI, ensuring HIPAA compliance, and integrating CDPs to drive smarter, data-informed campaigns.

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