Branding from the Bottom Up – The Benefits of Engaging and Utilizing Brand Ambassadors
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

Branding from the Bottom Up – The Benefits of Engaging and Utilizing Brand Ambassadors

December 16, 2025

This episode dives into how health systems can harness the power of Brand Ambassadors to drive internal engagement, build trust, and support major brand transformations. Hear how Powers Health empowered over 200 ambassadors to champion their rebrand, creating authentic connections and fueling effective internal communications.

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