Your Outsourcing Partner Should Beat What You Do at Home

In his Wisdom From The Patio video series, Kongusto founder and President Joel Ciniero argues that companies that treat outsourcing as a cost play are setting the wrong expectation from day one. Say the word “outsourcing” to most business owners, and the first thoughts are usually cheap and low quality. According to Joel Ciniero, that assumption shapes how many companies move forward, and it’s where the trouble begins. At first, Ciniero says, the approach seems to work. “It works fine until you stand up and the full weight of your scaling, your product, your customer...