Nobody Remembers the People in the Middle

In his Wisdom From The Patio video series, Kongusto President and founder Joel Ciniero uses a simple race analogy to explain why comfort may be a business’s most dangerous habit. When people watch a race, they remember the first-place winner, says Joel Ciniero, but they also remember the competitor who fails spectacularly right at the end. What they rarely remember is everyone in between. “You never want to finish in the middle,” Ciniero says. “Nobody remembers the people in the middle.” For Ciniero, the same rule applies to business. “You never want to be caught...