Inside the 2026 Agency Universe Study
Agency Nation Radio

Inside the 2026 Agency Universe Study

B2Upper-intermediateSeptember 23, 202615 min
  • Interview
  • Business & money

On this episode of Agency Nation Radio, Will Jones, editor-in-chief of Independent Agent magazine chats with Kristina Witzling, executive vice president, from Zeldis Research to unpack the results of the 2026 Agency Universe Study. The study is a research initiative supported by the Big “I” Future One Coalition, a partnership of more than 15 leading insurance organizations, and conducted by Zeldis Research. The study looks at statistics about independent agencies operating in the U.S., including their numbers, revenue base and sources, number of employees, ownership, mix of business, diversification of products, technology uses, non-insurance income sources and marketing methods. The study found...

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of more than 15 leading insurance organizations and conducted by Zelda's research. It tracks

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technology use, marketing methods and more. To help unpack the findings, I'm joined by Christina

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0:00

Welcome to Agency Nation Radio powered by The Big Eye, where we ask insurance professionals to turn on the mic and share successes, challenges, and the stories that made them the professionals they are today. I'm your host, Will Jones, Editor-in-Chief of Independent Agent Magazine.

0:15

Today we'll be exploring the results of the 2026 Agency Universe study, the most comprehensive look of the independent agency system. The study is a research initiative supported by The Big Eye Future One Coalition, a partnership of more than 15 leading insurance organizations and conducted by Zelda's research. It tracks

0:33

independent agencies in the US, their size, revenue, staffing, ownership, business mix, technology use, marketing methods and more. To help unpack the findings, I'm joined by Christina Witzling, Executive Vice President from Zelda's Research and co-authors of the study. Christina's experience spans insurance, financial services, education and publishing with particular expertise

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