100 Things Every Designer Needs to Know About People - Book Summary
20 Minute Books

100 Things Every Designer Needs to Know About People - Book Summary

C1AdvancedJune 23, 202626 min

"The essential guide for every designer from a behavioral psychologist" 👉 For more insights, check out the full book here 📖 Transcript and written book summary available here for free 🗒️ Author: Susan M. Weinschenk Category: Creativity

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Designer Needs to Know About People by Susan M. Weinschenk. This enlightening book serves as a

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psychology. Weinschenk, with over three decades of experience as a behavioral psychologist,

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Hello, Knowledge Seekers. In this episode of 20-Minute Books, we delve into 100 Things Every Designer Needs to Know About People by Susan M. Weinschenk. This enlightening book serves as a beacon for designers, illustrating the profound connection between design principles and human psychology. Weinschenk, with over three decades of experience as a behavioral psychologist,

0:24

brings her vast expertise to the forefront, merging scientific research with practical examples. The book explores the nuances of consumer decision-making and emphasizes the crucial role of memory in crafting unforgettable designs. Authored by a seasoned professional who also runs the popular blog WhatMakesThemClick.net,

0:46

this book is Weinschenk's second foray into the printed word, building on her mission to enhance the user experience through informed design practices. Aimed at product managers, developers, and design or psychology students, 100 Things Every Designer Needs to Know About People

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