The Channel Crew Helps MSPs Turn AI and Channel Expertise into Growth, Podcast
Telecom Reseller / Technology Reseller News

The Channel Crew Helps MSPs Turn AI and Channel Expertise into Growth, Podcast

B2Upper-intermediateSeptember 30, 2026

By Doug Green “You need to master AI from two perspectives: how to use it, and how to make money from it.” In this Technology Reseller News podcast recorded at MSP Summit, Rick Beckers of The Channel Crew discusses the company’s new channel consultancy model and how it is helping MSPs and technology vendors grow with a combination of strategy, marketing, software and AI. The Channel Crew brings together experienced channel strategists, software platforms and digital marketing capabilities to help vendors enter and scale within the indirect channel. Beckers says the or...

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It's a channel consultancy.

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B2 · Upper-intermediate

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A1 28%A2 36%B1 19%B2 14%C1 3%
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  • 36 harder words (B2 and up) in the whole episode.

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0:00

Looking for an AI solution you can actually call your own? White Label upon AI and sell it under your own brand. I'm phone Bill with upon AI. Hey everybody, it's Doug Green and I'm the publisher of Technology Resolar News and we're back here at MSB Summit and I'm with Rick Becker's of the channel crew. Rick, thank you

0:29

Thank you for joining me today. My pleasure, Doug. Well, you know, we'll dive right into this because this is a brand new shiny company since I last saw you.

0:38

What is the channel crew? The channel crew is a shared brand consultancy. It's a channel consultancy. Whereas our subject matter experts, the strategists as we call them, have all the knowledge calculated

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