Great People Build Great Companies
Telecom Reseller / Technology Reseller News

Great People Build Great Companies

B2Upper-intermediateOctober 22, 2026
  • One speaker
  • Business & money

In his Wisdom From The Patio video series, Kongusto founder Joel Ciniero answers a simple question, “what does Kongusto do?”, and explains why the label alone doesn’t tell the story. Ask Joel Ciniero, President and Founder of Kongusto, what his company does, and the quickest answer is also the least interesting one. “I say we’re a call center, it’s not very compelling,” he acknowledges. So he starts with what the company believes. “At Kongusto, we believe that great people build great companies, and we believe that premium human capital is the ultimate competitive adva...

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Sentence 3 of 12 · 0:09

And I say, we're a call center.

.

But if I say at Congusto, we believe that great people build great companies.

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B2

B2 · Upper-intermediate

Comfortable if you already follow TV news

A1 6%A2 64%B1 24%B2 6%C1 0%
  • 94% of the words are B1 or easier.
  • 153 words a minute: a natural pace.
  • 11 harder words (B2 and up) in the whole episode.

Transcript

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0:00

Someone comes to me and they say, hey Joel, what is Congusto do? And I say, we're a call center. It's not very compelling. But if I say at Congusto, we believe that great people build great companies.

0:17

We believe that premium human capital is the ultimate competitive advantage. All the call centers are built on mediocrity. That's why they use scripts. That's why they use call timers.

0:29

That's why there's always some QA to filter out somebody who doesn't say the right words. Not because they aspire to greatness, because they don't want to be too much or too little. They want to be right in the middle. At Cunguso, the way we do it is we hire professional people who are skilled in what they do.

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