Plop, Plop, Fizz, Fizz: How Companies Double Their Profits
Under the Influence with Terry O'Reilly

Plop, Plop, Fizz, Fizz: How Companies Double Their Profits

B2Upper-intermediateOctober 17, 202627 min
  • Business & money

Every company dreams of doubling its profit. It’s almost impossible to do. Yet, some companies do it by tweaking one tiny thing. We’ll talk about an industry that put three words on their packaging that doubled their profit. A company that created a catchy jingle that doubled their revenue overnight. And a business that changed one single word in a headline and their profit went up 100%. A favourite from our archives. We know you want to listen to all the ads in this...

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on the corner of our podcast artwork and encouraged other Canadian podcasts to do the same.

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Last year, our company launched the Look for the Leaf campaign, where we put a maple leaf on the corner of our podcast artwork and encouraged other Canadian podcasts to do the same. We believe supporting Canadian also means listening Canadian. Next time you go to listen to a podcast, Look for the Leaf, and if you want to further

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support a Canadian podcast network, subscribe to Apostrophe All Ears, where we drop extended episodes and bonus episodes all ad-free. Subscribe or gift a subscription at the link in the description. You're under the influence of Terry O'Reilly. 110 years ago, the Wrigley Company launched a brand new flavor, Doublemint Gum.

1:40

Wrapped in a bold green package with a double-headed arrow logo, it was named Doublemint because it had doubled the peppermint flavor of Wrigley's other varieties. Beginning in 1939, Doublement began an advertising campaign that played off the word double by featuring twins.

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