How Jerry Goodis Made an Advertisement a Beautiful Thing
Under the Influence with Terry O'Reilly

How Jerry Goodis Made an Advertisement a Beautiful Thing

B2Upper-intermediateSeptember 5, 202627 min
  • Documentary
  • Business & money
  • About Canada

Jerry Goodis was one of the most colourful characters in the history of Canadian advertising. He founded a legendary advertising agency and created some of Canada’s longest-running ad campaigns. And while doing that, he attacked the ad industry for producing terrible ads. He was loved and hated but couldn’t be ignored. Another favourite from our Archives. We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for...

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Back in 1953, a Canadian folk group was formed by four childhood friends.

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They were modeled on the American folk group, The Weavers, led by Pete Seeger.

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1:18

Back in 1953, a Canadian folk group was formed by four childhood friends. Their musical director was a local composer and advertising executive. They were modeled on the American folk group, The Weavers, led by Pete Seeger. Like The Weavers, this Canadian group wanted to sing folk and protest songs,

1:40

and they often performed at picket lines and union halls. Inspired by The Weavers, they considered calling themselves The Beavers. But instead, they decided to call themselves the Travelers, a moniker taken from the folk song Lonesome Traveler written by Pete Seeger, who would play a role in their future.

2:06

The very first time the Travelers performed was on a stage at a summer camp in Brampton, Ontario, where they shared the stage with none other than Pete Seeger himself. That night, Seger sang a song the Weavers had recorded but had never released because it had been written by Woody Guthrie, who, along with Seger, was blacklisted at that

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