Will search marketers spend more time optimizing for humans or AI agents?
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Will search marketers spend more time optimizing for humans or AI agents?

B2Upper-intermediateOctober 2, 20261 min

The SEO versus AEO debate misses the point entirely. Alex Sherman, co-founder and CEO of Bluefish AI, previously built and sold PromoteIQ to Microsoft, giving him rare perspective on how marketing channels transform at scale. He argues that treating search and agent optimization as competing disciplines is a losing strategy, that historical marketing channel shifts consistently open doors for new talent and new market entrants, and that brands need to prepare now for customer journeys increasingly mediated by AI agents rather than waiting for the split between human and agentic traffic to fully materialize. See Privacy Policy...

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network, looking to launch or scale your podcast.

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solutions that transform your words into profit, ready to give your brand of

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The Voices of Search podcast is a proud member of the I hear everything podcast network, looking to launch or scale your podcast. I hear everything delivers podcast production, growth, and monetization solutions that transform your words into profit, ready to give your brand of

0:18

voice, then visit, I hear everything.com. Welcome to the voices of search podcast and I hear everything production in this This podcast will share the news, knowledge, and strategies you need to navigate the ever-changing world of SEO.

0:33

Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search podcast, Tyson Stockton. My name is Tyson, and joining me today is Alex German, co-founder and CEO at Bluefish

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