Building AI Agents That Actually Work for Enterprise SEO
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Building AI Agents That Actually Work for Enterprise SEO

B2Upper-intermediateOctober 19, 202643 min
  • Technology

Agentic AI workflows fail without classified first-party data. Venkata Pagadala, AI Product Manager for Search at AT&T, classified 5.8 million queries, removed 3 million noise queries, and uses the resulting persona-based insights to build mockups that win leadership buy-in. He outlines a competitor-navigation and Wikipedia-driven L1/L2/L3 taxonomy that surfaces zero-search-volume, high-intent demand from Reddit, Quora, and YouTube, plus a UGC-based research framework that treats reviews, ratings, and brand response rates as primary inputs. He also covers persona-based query fan-outs as a replacement for single-prompt tracking, and documentation systems that let AI agents repeat classification at scale. ...

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that can be used to drive strategy and decision making in this new world.

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that could reveal real opportunities traditional keyword research may miss.

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0:00

The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. AI Search is changing how customers discover information.

0:25

But enterprise SEO teams are oftentimes still overlooking some of the more valuable resources that can be used to drive strategy and decision making in this new world. While the industry focuses on algorithms and AI models, companies are sitting on consumer data that could reveal real opportunities traditional keyword research may miss.

0:45

My name is Tyson and joining me today is Venkata Pagadala, AI product manager for Search at AT&T. Today, we're going to be exploring how enterprise SEO teams can turn their own data into deeper understandings of consumer and better search results. With that, welcome to the podcast Venketta.

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