FlexiLingo
Social Media and Politics
Crafting Political Storytelling with Qualitative Methods and AI, with Frank A. Spring
November 16, 202549 min
Frank A. Spring, founding partner at Altum Insight and managing partner of Undaunted Ventures, shares how qualitative methods can understand the stories voters tell themselves about politics. Frank discusses his work using AI-moderated interviews (AIMI) and digital ethnography to analyze citizens' understanding of democracy, and how these insights can be used to inform political storytelling. We also discuss generalizability from this type data, the importance of cultural context, and the ethics of stories' relationship to facts.
No transcript for this episode yet
You can still listen to it in the player. On episodes with a transcript, you can tap any word to see its meaning.