Digital Campaigning without Social Media Ads in Europe: Political Visibility under the TTPA, with Jochen König
Social Media and Politics

Digital Campaigning without Social Media Ads in Europe: Political Visibility under the TTPA, with Jochen König

B2Upper-intermediateMarch 15, 202654 min

Jochen König, Co-Founder and CEO of Cosmonauts & Kings, discusses the Transparency and Targeting of Political Advertising (TTPA) regulation. We break down the current state of TTPA implementation and its implications for digital political communication in Europe. Jochen shares his thoughts on the definition of political advertising, alternative solutions to increase political visibility online, and how he is advising campaigns to adapt their online strategies in a landscape without ads on Meta and Google.

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on one of the recurring sub themes of this podcast around European Union regulation,

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And this is something we talked about in the Year in Review episode around minute 41,

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0:00

Hey, everybody. Welcome to the Social Media and Politics podcast, bringing new expert insights into how social media is changing the political game. I'm your host, Michael Bocetta, associate professor of communication at Lund University. Remember, you can follow the show on X at SMNP podcast or visit us on the web at social media and politics.org.

0:29

All right, y'all. Thanks so much for tuning in. In this episode, we're going to pick up on one of the recurring sub themes of this podcast around European Union regulation, in particular focus on the TTPA or the transparency and targeting of political advertising regulation. And this is something we talked about in the Year in Review episode around minute 41,

0:59

if you want the whole backstory. But the brief summary is that the TTPA increases disclosure requirements around political ads, and it also limits the ways that data can be used for micro-targeting. That's kind of the simplified version.

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