
The Shahid Shah Show: Using Events to Build Relationships and Move Deals
- Business & money
S1E11: Using Events to Build Relationships and Move Deals On the episode host Shahid Shah addresses how events should focus on creating the conditions for trust and peer proof, rather than just generating leads or awareness. He advises companies to spend on small, intimate gatherings if they have product-market fit, and to listen more than pitch during these events. For buyers, he suggested prioritizing peer conversations over vendor pitches to gain real insights. The discussion emphasizes that trust and peer relationships, built over time at events, are crucial for both sellers and buyers in the healthcare industry. To stream...
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B2 · Upper-intermediate
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- 169 words a minute: natural, fairly fast speech.
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A friend of mine ran marketing at a digital health company a few years back.
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People who knew what they were doing.
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Is this episode right for you?
B2 · Upper-intermediate
Comfortable if you already follow TV news
- 85% of the words are B1 or easier.
- 169 words a minute: natural, fairly fast speech.
- 110 harder words (B2 and up) in the whole episode.
Transcript
The opening of the episode. The whole transcript is in the player.
harder words (B2+)
This is the Shahid Shah Show. Straight talk on building, buying, and investing in digital health. No hype, no buzzwords, no speculation. Just what actually works, maybe what doesn't, and most importantly, why.
If you're building healthcare technology or buying it, this is where reality shows up. A friend of mine ran marketing at a digital health company a few years back. Good company, real product, real clinical evidence. People who knew what they were doing.
I'm going to leave his name out of it because he still works in the industry, and I really like him. They spent a little over $200,000 on a boot
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