FlexiLingo
The Healthtech Marketing Show: Thought Participation: Why Most Healthtech Thought Leadership Isn’t Leadership
- Business & money
Most healthtech thought leadership isn’t leadership. It’s participation with a byline. That’s what healthtech marketing leaders are saying about themselves. This month host Adam Turinas ran two candid peer sessions on thought leadership in the Healthtech Marketing Network, and this solo episode is his report on what came out of them. When he asked senior marketing leaders where their programs sit on Adrianna Hosford‘s three levels of thought leadership, almost everyone said level two. A few said zero. Not one person claimed level three, even though industry surveys say 97% of practitioners believe their programs deliver measurable impact. ...
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And I'm not the one saying that. Health tech marketers are saying it about themselves.
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Is this episode right for you?
B2 · Upper-intermediate
Comfortable if you already follow TV news
- 85% of the words are B1 or easier.
- 151 words a minute: a natural pace.
- 139 harder words (B2 and up) in the whole episode.
Transcript
The opening of the episode. The whole transcript is in the player.
harder words (B2+)
Most health tech thought leadership isn't leadership, it's participation with a byline. And I'm not the one saying that. Health tech marketers are saying it about themselves. So today, let's talk about why and about what the people getting it right today are doing differently. Hello and welcome to the award-winning health tech marketing show. I'm Adam Toreness,
CEO of Health Launchpad, one of the presenting sponsors. Thank you for being here and listening to our show today. If you're a regular listener, thank you for coming back. And if you're new, Welcome and we have a library of over 140 episodes packed with insights from B2B health tech marketers like you.
So please follow or subscribe on Spotify, Apple, YouTube, or whatever app you use so you never miss an episode of the show. A big thank you to our syndication partners, our great friends at Healthcare Now Radio, the 24-7 Healthcare Only Radio Network and
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