Why a Broke Football Club Spent Millions on Water (Gucci's Water Reuse Strategy)

Why Did a Broke Football Club Owned by Gucci's Family Invest Millions in Water Reuse? Stade Rennais, the French football club owned by the Pinault family behind Kering (Gucci, Balenciaga, Bottega Veneta...), buried a €1.5 million closed-loop water system under its renovated La Piverdière training complex in February 2025. This investment, during French football's worst financial crisis, reveals a widening gap between what water costs and what water is truly worth - using water reuse as its vehicle. 🌶️ KEY SPICES 🌶️ ⚽ How French football's TV rights collapsed from €1.1B to €142M — a 90...