325. Message Market Fit: Turning Great Ideas Into Communication That Lands
Think Fast Talk Smart: Communication Techniques

325. Message Market Fit: Turning Great Ideas Into Communication That Lands

B2Upper-intermediateSeptember 21, 202619 min
  • Interview
  • Business & money

“No one cares about us, our company, our products. We have to make them care, and for that, we need the right words.” Great work doesn’t always speak for itself. For communication strategist and author of Message Machine: How Communications Will Make You An Unstoppable Founder, Oliver Aust, getting your ideas noticed requires “message-market fit,” finding the right words and stories to make people understand why what you offer matters. In this episode of Think Fast, Talk Smart, Aust joins Matt Abrahams to discuss how to craft messages that resonate and stand out. From focusing on outcomes i...

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1:27

Each of us has our own unique communication signature. What is your signature saying about you? My name is Matt Abrahams, and I teach strategic communication

1:38

at Stanford Graduate School of Business. Welcome to Think Fast, Talk Smart, the podcast. Today, I am excited to talk with Oliver Oust, Oliver's founder of Speak Like a CEO Academy,

1:50

where he coaches executives and founders how to refine and strategize about their communication. He's written several books, including Unignorable and Message Machine. And he hosts the popular podcast, Speak Like a CEO.

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