319. Open the Portal: The Simple Science Behind Impactful Storytelling

“Causality is this foundation that really allows us to anchor what we’re trying to do when we’re telling stories.” Storytelling doesn’t require a dramatic narrative. For behavioral scientist and former Disney Imagineer Troy Campbell, even everyday information can become a story when we explain the “because” behind it, connecting what happened to why it matters. In this episode of Think Fast, Talk Smart, Campbell joins Matt Abrahams to unpack the psychology behind storytelling and persuasion. From structuring ideas around goals, insights, and actions to creating “portals” that prepare audiences for what comes next, he shares practical w...