Marketing Spend, ROI & Sales: What Actually Works? | Aakanksha Gupta | Anuraag Gupta | Paisa Vaisa
Paisa Vaisa with Anupam Gupta

Marketing Spend, ROI & Sales: What Actually Works? | Aakanksha Gupta | Anuraag Gupta | Paisa Vaisa

B2Upper-intermediateSeptember 21, 20261 hr 3 min
  • Interview
  • Business & money

What actually drives sales advertising, PR, influencers, content, or simply spending more? In this episode of Paisa Vaisa, Anupam Gupta sits down with Aakanksha Gupta, Founder of The Other Circle, and Anuraag Gupta, Co-founder of The Other Circle, to break down how businesses should really think about marketing money. They discuss why millions of views don’t necessarily translate into customers, where brands waste their marketing budgets, when influencer marketing actually works, and why popularity and purchase intent are two very different things. The conversation also explores ROAS, brand trust, earned vs owned me...

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anything else. My guest today, here's like a Gupta club happening here.

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the Other Circle myself Anupam Gupta, but you already knew that. Guys, welcome to

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0:00

I.V.M. We are going to be doing a podcast, a podcast about the interesting world. Bella Bella with Gopal Dutt. anything else. My guest today, here's like a Gupta club happening here.

1:04

Akashya Gupta, founder and CEO of the Other Circle Anurag Gupta, co-founder and CFO of the Other Circle myself Anupam Gupta, but you already knew that. Guys, welcome to Pashavasa. Thank you so much for doing this for our audience. Thank you.

1:17

I have never ever, ever had a PR firm on the show. Let's jump into your origin stories. Apu Kooka as a Samjai, you know, why did you guys think that you want to start a PR firm? We spoke about that for a while before the recording started, but jump in and let's start.

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