Episode 225: Why Michael Mejer of Greenlane Communication Prioritizes Authentic Storytelling

Michael Mejer’s definitive shift into cannabis PR was sparked by a moment of absolute clarity. He witnessed an elderly man, wracked by severe tremors, find instant relief through a cannabis tincture, a profound transformation that happened in seconds. That powerful experience became the catalyst for his entire career, prompting him to walk away from a traditional PR and book-publishing trajectory. Driven by a newfound obsession to understand the industry, Mejer plunged headfirst into the fast-paced landscape, navigating the chaotic energy of major conferences like MJBizCon. He invested countless hours networking and decoding the complex, un...