'I created the Star Wars toys'

This BBC podcast is supported by ads outside the UK. I'm a woman, I'm a man, I'm a man, I'm a man, I'm a man, I'm a man, I'm a man, I'm a man, I'm a man, I'm a man, I'm a man, I'm a man, I'm a man, I'm a man, I'm a man, I'm a man, I'm a man, I'm a man, I'm a man, I'm a man, I'm a man, I'm a man, I'm a man, I'm a man, I'm a man, I'm a man, I'm a man, I'm a man, I'm a man, I'm a man, I'm a man, I'm a man, I'm a man, I'm a man, I'm a man, I'm a man, I'm a man, I'm a man, I'm a man, I'm a man, I'm a man, I'm a man, I'm a man, I'm a man, I'm a I'm Stephanie, but I'm the Barker, baby. Let me take you back nearly 50 years to 1977, the era of disco and flares, when a film called

Star Wars was about to change toy marketing forever. Boxes would come down the aisle to a toy store and kids were ripping through the boxes before the stuff even got on a peg. We'll come back to that moment later.