🥗 “Sultans of Salad” — Sweetgreen Co-Founders Jonathan Neman & Nicolas Jammet
The Best One Yet

🥗 “Sultans of Salad” — Sweetgreen Co-Founders Jonathan Neman & Nicolas Jammet

B1IntermediateOctober 16, 202636 min
  • Interview

LIVE from sold-out Boston… we sat down with 2 of the 3 co-founders of Sweetgreen. In this sitdown, Jon & Nic explain how 2 years after college, they booked The Strokes for a salad music festival, eventually landing Kendrick Lamar (for salads!). Sure, Sweetgreen stock is down 80% from its post-IPO all-time highs, but they’ve bet a comeback on a $12 custom-wrap tortilla that took a full year to build. And they’ve figured out how to keep employees longer by hiring robots (the “Infinite Kitchen”). Jon & Nick reveal the ROI on the wraps, why the $20 salad rep is undeser...

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Because tonight, we don't just have one guest, we have seconds.

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0:00

Yetis, we hope you like your salad with extra sauce. Because tonight, we don't just have one guest, we have seconds. Jonathan Niebuhn and Nicholas Jamey are two of the three co-founders of Sweetgreen. The restaurant chain that's trying to replace Big Macs with Big Bowls.

0:16

You see, Jon and Nick, they were buddies at Georgetown U who simply couldn't find a fresh lunch. So they launched a salad shop senior year and graduated with a business plan. Before Sweetgreen, kale was a Pizza Hut decoration.

0:28

Oh, and hearts of palm? We thought that was jewelry. So first, Chipotle created fast casual. Then Sweetgreen created fresh casual.

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