Is investing in sports worth it for universities?
The Indicator from Planet Money

Is investing in sports worth it for universities?

B2Upper-intermediateSeptember 30, 20269 min

Universities spend millions of dollars every year on their athletics programs. But does that investment pay off? Today, we interrogate the “Doug Flutie Effect.” Fact checking by Cooper Katz McKim. Your Next Listen — How college sports juiced Olympic development Connect with The Indicator — Sign up for The Indicator’s weekly newsletter! — Buy the Planet Money book — Find our socials, YouTube and more! — For sponsor-free episodes, subscribe to NPR+ See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorsh...

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College football season is underway, and universities aren't just trying to win on the field, they're

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N.P.R. College football season is underway, and universities aren't just trying to win on the field, they're also trying to win over prospective students. You'll probably notice that in the commercials between plays.

0:17

At Ohio State, the University of Maryland has helped me become more fearless. We are the never afraid to innovate team. It's really allowed me to see that the opportunities are really endless. This is the indicator from Planet Money.

0:34

I'm Ohio State alum Ricky Mulvey. And I'm University of Maryland alum Adrienne Ma. Go Terps! Yes!

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