The StoryBrand Podcast - Exactly How to Write a Tagline That Grows Your Business
Shine FM

The StoryBrand Podcast - Exactly How to Write a Tagline That Grows Your Business

B2Upper-intermediateOctober 5, 202624 min
  • Business & money

Your tagline is probably the most important piece of marketing collateral you can write. And most businesses get it wrong. Most people try to imitate the style of international brands, but since they don't have the name recognition, it's a huge waste of time and money. In this episode of the StoryBrand Podcast, bestselling marketer Donald Miller share tips and real world examples to help you write a tagline that instantly communicates your value and opens the door to new customers. If you ever wonder why some mar...

Play episode

Opens the player: the full transcript, every word clickable, with translation and flashcards.

Try it: tap any word

Real sentences from the start of this episode. Every word is marked with its level.

Sentence 1 of 12 · 0:00

.

And I hate the way taglines are used today, especially in small and medium-sized businesses,

Hear this sentence

Tap a word to see its meaning in your language.

Do you know these words?

8 harder words from this episode. Tap one to see what it means, then mark it.

  • C10:47
  • C13:55
  • C18:12
  • B29:10
  • B212:26
  • C116:47
  • B218:34
  • B221:27

Mark a few words and we'll tell you how this episode fits your level.

Is this episode right for you?

B2

B2 · Upper-intermediate

Comfortable if you already follow TV news

A1 29%A2 40%B1 18%B2 11%C1 2%
  • 87% of the words are B1 or easier.
  • 180 words a minute: natural, fairly fast speech.
  • 85 harder words (B2 and up) in the whole episode.

Transcript

The opening of the episode. The whole transcript is in the player.

0:00

There's arguably no single bit of messaging more important to grow a business than a tagline. And I hate the way taglines are used today, especially in small and medium-sized businesses, because small and medium-sized businesses, they use the rules that large enterprise businesses use, and those rules do not work when it comes to small and medium-sized businesses.

0:24

What am I talking about? You know, if you look at something like Nike's famous tagline, Just do it. It's a fantastic tagline, but the reason that that tagline works is because everybody knows

0:36

what Nike shoes are, they have brand familiarity, they have global familiarity. Everybody already knows about Nike. If everybody already knows about your brand

That was the opening. The rest of the episode (24 min) is in the player: every word clickable, with translation, saved words and flashcards.

Continue in the player

Automatically generated from the audio. May contain errors. Audio belongs to its publisher and is played from their feed. Rights holders can request removal — copyright & takedown policy