Follow the Money: Why does an Oktoberfest beer cost €16?
Business Daily

Follow the Money: Why does an Oktoberfest beer cost €16?

B1IntermediateSeptember 28, 202618 min

A litre of beer at Munich’s Oktoberfest costs nearly €16; almost four times what a litre cost in 1991 after adjusting for inflation. We follow the money behind the famous Maß, from the Munich brewery that supplies it, through the tent and the servers who sell it, to the City of Munich that runs the festival. Who gets the biggest share, who carries the financial risk, and how much does Oktoberfest really make for the city? Presenter: Sam Fenwick Producer: David Cann (Picture: Visitors pose for a photograph in traditional Bavarian clothing durin...

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Whether you're an international footballer or a student from Stuttgart, that beer comes in one

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I'm Sam Fenwick, this is Business Daily from the BBC World Service and today we're following the

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This BBC podcast is supported by ads outside the UK. Now here's a sight you don't see very often. England football captor Harry Kane sitting with his Bayern Munich team mates wearing lederhosen and drinking beer. A few tents away, Jamaican Olympic legend Usain Bolt is dancing on stage with a beer

1:17

in hand. Where are they? Well, it's Munich's annual beer festival, Oktoberfest. Around six and half million people come over 16 days and last year they got through 6.7 million litres of beer. Whether you're an international footballer or a student from Stuttgart, that beer comes in one

1:38

size, a litre known as a mass, and this year it'll cost you nearly 16 euros, 90, about 18 dollars. I'm Sam Fenwick, this is Business Daily from the BBC World Service and today we're following the money in a glass of beer. You paid for a litre of beer, so where did the money actually go? Servers push through a crowd with a fistful of litre glasses in each hand. There are 14 big

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