FlexiLingo
The Healthtech Marketing Show: Why Buyers Stopped Believing Your ROI Story and Other Big Issues in 2026
- Interview
If you skipped every healthtech conference this year, this episode is your catch-up call. On this episode host Adam Turnias talks to Colin Hung, Editor-in-Chief at Swaay.Health and Healthcare IT Today, who is on pace to attend 50 conferences in 2026, roughly one a week, which means he sees more vendor pitches and more buyer conversations than almost anyone else in this industry. Adam asked him what has actually changed on the show floor this year, and his answer should worry anyone still pitching a five-year ROI story.
Opens the player: the full transcript, every word clickable, with translation and flashcards.
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minimal amount of labor to achieve the same goals.
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Is this episode right for you?
B2 · Upper-intermediate
Comfortable if you already follow TV news
- 82% of the words are B1 or easier.
- 183 words a minute: natural, fairly fast speech.
- 129 harder words (B2 and up) in the whole episode.
Transcript
The opening of the episode. The whole transcript is in the player.
harder words (B2+)
So they're really talking about streamlining operations, making sure that you're spending minimal amount of labor to achieve the same goals. And I noticed a lot of the way that people were demoing and talking about their products was really around that.
It's less about, hey, here's a great way to improve patient experience or improve clinical experience. Back to the HealthTech Marketing Show, the award-winning podcast for health tech marketers. If this is your first time with us, we've got more than 140 episodes in the library,
library covering everything from AI to demand gen to brand building in healthcare and healthcare technology. So hit follow or subscribe wherever you're listening to so you don't miss one. Now, before we get into it, a quick thank you to our syndication partner, Healthcare Now Radio, the 24-7 healthcare-only radio network that carries this show across their platform.
That was the opening. The rest of the episode (33 min) is in the player: every word clickable, with translation, saved words and flashcards.
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