FlexiLingo
The Healthtech Marketing Show: How to Choose the Right Paid Media Playbook for Healthtech
- Business & money
How do you know whether your healthtech company needs a classic demand gen campaign or a full ABM program? On this episode host Adam Turinas is joined by his colleague Paul Vandre, Account Director and Digital Marketing Specialist at Health Launchpad. Paul has two decades of experience in digital marketing, spending more than five years building paid media strategy for about 30 Health Launchpad clients. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen
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B2 · Upper-intermediate
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- 70% of the words are B1 or easier.
- 186 words a minute: natural, fairly fast speech.
- 131 harder words (B2 and up) in the whole episode.
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that they're looking at first, and you're just kind of thrown on at the end, then the
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Is this episode right for you?
B2 · Upper-intermediate
Comfortable if you already follow TV news
- 70% of the words are B1 or easier.
- 186 words a minute: natural, fairly fast speech.
- 131 harder words (B2 and up) in the whole episode.
Transcript
The opening of the episode. The whole transcript is in the player.
harder words (B2+)
And what the data shows is that if you're not one of the one or two products or services that they're looking at first, and you're just kind of thrown on at the end, then the likelihood of you winning is exceptionally small. And so a lot of the time they already have in mind, based off of who they've had this
relationship with and who they've seen the most exposure to, and whoever gets added first to that list of potential services or potential partners, they almost always win. So you got to get early in on that to be able to ensure that you're not just a throw-in. Not only you're not going to win, but you're wasting a lot of time and energy trying to
win a deal that you have a very low likelihood of winning. Hello and welcome to the award-winning health tech marketing show, the podcast where health tech leaders learn how to build pipeline that actually closes. I'm your host, Adam Torena, CEO of Health Launchpad.
That was the opening. The rest of the episode (34 min) is in the player: every word clickable, with translation, saved words and flashcards.
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