Episode 391 - What's in a brand?  NetApp's New Identity
TechONTAPPodcast

Episode 391 - What's in a brand? NetApp's New Identity

B1IntermediateMay 16, 202450 min

Brands define how people think about companies, so it's not only important to get it right, but to stay current and not be afraid to switch it up when necessary. NetApp recently pivoted their brand to position Intelligent Data Infrastructure and we invited NetApp's VP of Marketing, Emily Miller, as well as two NetApp celebrities - Phoebe Goh and Matt Watts!

Play episode

Opens the player: the full transcript, every word clickable, with translation and flashcards.

Try it: tap any word

Real sentences from the start of this episode. Every word is marked with its level.

Sentence 1 of 12 · 0:00

,

we invite the NetApp marketing folks to talk about

Tap a word to see its meaning in your language.

Do you know these words?

8 harder words from this episode. Tap one to see what it means, then mark it.

Mark a few words and we'll tell you how this episode fits your level.

Is this episode right for you?

B1

B1 · Intermediate

Fine if you can follow simple news

A1 35%A2 29%B1 21%B2 14%C1 2%
  • 84% of the words are B1 or easier.
  • 192 words a minute: natural, fairly fast speech.
  • 177 harder words (B2 and up) in the whole episode.

Transcript

The opening of the episode. The whole transcript is in the player.

0:00

This week on the Tech On Tap podcast, we invite the NetApp marketing folks to talk about why brands are important to companies like NetApp and the newest iteration of the NetApp brand identity.

0:11

Welcome to the Tech On Tap podcast. With Justin Parisi. I love NetApp. Oh, yeah.

0:21

Get up! I love this company. Zippo! Zippo! I love NetApp because it's so fun.

That was the opening. The rest of the episode (50 min) is in the player: every word clickable, with translation, saved words and flashcards.

Continue in the player

Automatically generated from the audio. May contain errors. Audio belongs to its publisher and is played from their feed. Rights holders can request removal — copyright & takedown policy