The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook
My First Million

The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook

B1IntermediateOctober 7, 20261 hr 5 min
  • Interview
  • Business & money

$1M Attention Guide: 15+ ways to get eyeballs on what you're building https://clickhubspot.com/okbv Episode 869: Shaan Puri ( https://x.com/ShaanVP ) talks to Angel Studios founder Jeff Harmon ( https://x.com/JeffreyHarmon ) about finding and exploiting glitches. — Show Notes: (0:00) I helped a dentist create one of the greatest marketing campaigns (8:35) How to find the glitch in the system (11:10) Go for your own problems (13:25) Where is the attention going? (16:10) ANGEL (19:15) 19-minute ad experiment (25:30) The genius moment behind Squatty Pott...

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Everybody who starts a business,

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Look for things, for areas where you have attention

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The opening of the episode. The whole transcript is in the player.

0:00

Everybody who starts a business, you have to find your glitch. Look for things, for areas where you have attention from people that nobody else is paying attention to.

0:12

I feel like I can rule the world. I know I could be what I want to. I put my all in it like no days off. On the road, let's travel.

0:20

Here's why I'm excited about this. I've never met you, but I've been a fan of your work because you're kind of the creative genius behind the scenes of some of the coolest marketing campaigns

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