When AI Gets Your Brand Wrong With Bluefish AI
Tech Talks Daily

When AI Gets Your Brand Wrong With Bluefish AI

B2Upper-intermediateSeptember 13, 202632 min

What happens when an AI system gives a customer the wrong price, misrepresents a product, or recommends a competitor using outdated information? In this episode of Tech Talks Daily, I speak with Alex Sherman, co-founder and CEO of Bluefish AI, about the growing influence of AI-generated answers on brand reputation, product discovery, and purchasing decisions. Search once gave companies a reasonably visible path between a customer's question and the websites informing the answer. AI changes that relationship. Systems such as ChatGPT, Gemini, Rufus, and other assistants combine information from many sources into a single response...

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hallucination. Sometimes a detailed reddit post or a small youtube creator could sometimes

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agentic marketing and the coming challenge of selling to both people and their digital agents.

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What happens when an AI assistant confidently gives a customer the wrong price, the wrong product specification or even medical dosage? For brands that error could influence reputation, trust and eventually a purchase before anyone realises it's happened.

0:22

My guest today is Alex Sherman. the co-founder and CEO of Bluefish AI and a great guy, may I add too. Today he will explain why AI misinformation often begins with ordinary internet content rather than a spectacular hallucination. Sometimes a detailed reddit post or a small youtube creator could sometimes

0:46

outweigh a company's entire website. I want to learn more about AI visibility, accuracy, agentic marketing and the coming challenge of selling to both people and their digital agents. And Alex will also raise a question that should concern every information business. When AI gives us the easiest answer, do we gradually lose the habit for finding answers

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