Moving Marketing From Static Rules to AI Agents With JustAI
Tech Talks Daily

Moving Marketing From Static Rules to AI Agents With JustAI

B2Upper-intermediateOctober 17, 202622 min
  • Interview
  • Technology

What happens when marketing software starts learning from customer behavior instead of following a campaign rule that someone wrote weeks ago? In this episode of Tech Talks Daily, I speak with Neha Mittal, co-founder and CEO of JustAI, about AI agents, reinforcement learning, and a different approach to personalization. Neha spent over a decade working on growth and retention at companies including Twitter and Pinterest. Her experience repeatedly brought her back to the same problem: teams were running sequential experiments while the interests and behavior of their users kept changing. Neha describes how a series...

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Well, Denodo provides an AI data layer connecting your data systems,

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Do you struggle to keep your AI agents from acting outside of compliance? Well, Denodo provides an AI data layer connecting your data systems, keeping guardrails consistent across all of your data platforms. So start scaling your business carefree with Denodo.

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And you can do that by visiting Denodo.com to learn more. But now, on with today's show. What if the next great marketing team is one person supported by a small army of AI agents? I know it sounds like the sort of claim designed to make every marketer clutch their campaign

0:42

dashboard a little tighter, but my guest today believes it is already becoming an operating model, and she is the co-founder and CEO of Just AI. And following over a decade building growth, personalisation and retention systems at Twitter and Pinterest, she's going to share today why marketing could be the ideal proving

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